Our Story
Aloof Home was founded in Japan in 2020 under Cresava Ltd. with a mission to tackle fashion waste and improve agriculture through Washi clothing. In 2023, aloof home became an independant company to further cater the consumer needs and focus on promoting washi and natural fibres in everyday living to reduce synthetic and fast fashion waste that detrimentaly impacts both land and sea.
Feels like Home
Our brand creates clothing and homewear products that transcend fleeting trends, remaining relevant season after season. Our pieces embody a classic and timeless quality, providing comfort for everyday making them ideal for long-term use. This minimalist approach gives our collections a sense of understated elegance, modernism, and versatility.
We integrate a ‘one mile’ philosophy into our designs, allowing our customers to effortlessly transition from home to outdoor settings without sacrificing style. Our garments are crafted to offer comfort and versatility, whether worn as loungewear or as chic attire from neighbourhood stroll to casual formal wear through layering.
Our Mission
With 1.92 million tonnes of garment waste produced every year, the fashion
industry is currently responsible for 10% of gas emissions and is forecasted
to increase by 50% by 2023 (earth.org). Furthermore, garments contribute
significantly to the issue of microplastic pollution, primarily because many are
crafted from materials such as nylon or polyester. During each laundering and
drying cycle, these fabrics release tiny microfibers that eventually find their
way into sewage systems and waterways. It’s estimated that approximately half
a million tons of these microplastic particles enter our oceans annually, posing
a serious environmental threat. To put this into perspective, this amount is
equivalent to the plastic pollution generated by over 50 billion bottles. As a
responsible clothing brand, we are committed to addressing this issue and
minimizing our environmental footprint.
At aloof home, we thrive in our business based on our unique 3E concept.
Environment, Education and Entertainment.
We believe that not only having environmental awareness but also changing
consumer behavior is vital to reducing the impacts of carbon emissions and
microplastic pollution. By adding the element of Entertainment, we hope to
create a fun and memorable experience for consumers to take home as part of
their lifestyle and share the experience with family and friends.
Our Washi
Collaborating with a washi manufacturer holding the OEKO-TEX® Standard 100 Certificate ensures our commitment to quality and sustainability. The majority of our washi is derived from Manila hemp, cultivated and nurtured in Japan without the need for pesticides or chemical fertilizers. Manila hemp, a fast-growing perennial plant, boasts remarkable regrowth capabilities, ensuring minimal impact on deforestation. This conscientious approach aligns with our dedication to environmentally-led practices and high-quality craftsmanship.
Washi also possesses remarkable properties that improve soil health when it biodegrades, contributing to biodiversity and supporting a resilient ecosystem, ultimately leading to the cultivation of nutritious crops
Power of Washi
Washi, crafted from natural elements, provides a comfortable option for individuals with sensitive skin, instilling confidence in its wearers. Its inherent breathability and moisture-absorbing qualities ensure a gentle experience on the skin, delivering year-round comfort regardless of the season.
Moisture regulation, heat retention, antibacterial and deodorizing properties, UV and infrared ray protection, and exceptional durability.
Washi is a material renowned for its remarkable functionality, boasting features such as moisture regulation, heat retention, antibacterial and deodorizing properties, UV and infrared ray protection, and exceptional durability. Throughout history, people have recognized and harnessed these qualities, incorporating Washi into a diverse array of products, including interior decor and clothing.
At aloof home, we are inspired by Washi’s rich heritage and natural functionality, driving us to develop fabrics that leverage its unique characteristics. Our goal is to create garments that not only prioritize comfort and luxurious texture but also honor the time-honored tradition of Washi craftsmanship. Explore our collection and experience the comfort and quality that Washi fabrics can offer.
aloof home for Business
We collaborate closely with washi manufacturers on a daily basis, allowing us to provide tailored solutions for your projects. In addition to our range of washi products, we’ve developed various types of washi fabrics and threads, including 100% washi or blends with other natural fibers. We are committed to meeting your business needs. For further discussion about our fabrics, please don’t hesitate to contact us.
What We Offer
Washi Fabric
Washi Product OEM
Corporate Gifting
Sustainable Living Consultation
Sustainability & Ethics
We are committed to strive ourselves further to provide healthier solutions for both people and the environment.
Our Target by 2025
Traceability and Transparency
Ensure that all our materials are ethically and sustainably sourced, reducing environmental impact and promoting fair labor practices by partnering with manufacturers and supply chains who share this commitment.
Use of Non-Toxic and Natural Dyes
Avoid the use of harmful chemicals that contaminate the ocean and harm people’s well-being. We will only work with methods using natural dyes and/or adhere to globally recognized institutions such as OEKO-TEX® and GOTS.
Minimize Waste and Pollution
We prioritize using more recycled materials in our designs and partner with facilities focused on reducing textile waste and implementing sustainable wastewater treatment.
Biodegradable Products and Packaging
End-of-life responsibility for products is crucial. At aloof home, we will create products that are completely biodegradable, ensuring they do not harm the earth when recycling, reusing, or ’’circular farm’ processes are not feasible.
Resposible end-of-life collection in Store
The relaunch of the aloof home x Circular Farm collection box in-store empowers consumers with the choice to responsibly dispose of their unwanted clothing, contributing to environmental and agricultural improvement.
We are looking for local suppliers and manufacturers.
We are actively seeking local suppliers and manufacturers who share our vision and can help us achieve our targets. Please contact us here to discuss potential future collaboration opportunities.
Company Information
【Company Name】 Aloof Home Co., Ltd
【Capital】4,373万円(tbc)
【Telephone Number】 03-6419-7867
【HP】www.aloofhome.com
【Office】5-16-14 Minami Aoyama, Minatoku, Tokyo, Japan,107-0062
CEO: Rika Sonobe
Having cultivated a successful career at a renowned architectural design firm in Tokyo and London, Rika was deeply involved in projects that fostered hospitality, retail, and community development within a diverse and inclusive environment. These experiences heightened
her awareness of well-being and environmental concerns.
As also being a mother, she holds
a profound understanding of the significance of pursuing a healthy lifestyle, particularly through the power of natural fibres such as washi. This led to her appointment as the representative of Aloof Home Co., Ltd. in 2023.
Beyond the confines of the fashion industry, she actively advocates for lifestyle choices that promote both environmental sustainability and physical well-being. This includes initiatives such as raising awareness of washi materials on a domestic and international scale, engaging
in lifestyle-related businesses, and proposing environmentally friendly lifestyles to consumers through endeavors such as Circular Farm Museums and unwanted clothing collection counters.
Our Stores
Tokyu Plaza Ginza
4F 5-2-1 Ginza, Chuoku, Tokyo
1040061
03-6274-6657
Kisarazu Concept Store
2-9-1 Kaneda Higashi, Kisarazu, Chiba
2920009
0438-38-3058