ABOUT
Our Story
Aloof Home was founded in Japan in 2020 under Cresava Ltd. with a mission to tackle fashion waste and improve agriculture through Washi clothing. In 2023, aloof home became an independant company to further cater the consumer needs and focus on promoting washi and natural fibres in everyday living to reduce synthetic and fast fashion waste that detrimentaly impacts both land and sea.
Feels like Home
Our brand creates clothing and homewear products that transcend fleeting trends, remaining relevant season after season. Our pieces embody a classic and timeless quality, providing comfort for everyday making them ideal for long-term use. This minimalist approach gives our collections a sense of understated elegance, modernism, and versatility.
We integrate a ‘one mile’ philosophy into our designs, allowing our customers to effortlessly transition from home to outdoor settings without sacrificing style. Our garments are crafted to offer comfort and versatility, whether worn as loungewear or as chic attire from neighbourhood stroll to casual formal wear through layering.
Power of Washi
Washi, crafted from natural elements, provides a comfortable option for individuals with sensitive skin, instilling confidence in its wearers. Its inherent breathability and moisture-absorbing qualities ensure a gentle experience on the skin, delivering year-round comfort regardless of the season.
Moisture regulation, heat retention, antibacterial and deodorizing properties, UV and infrared ray protection, and exceptional durability.
Washi is a material renowned for its remarkable functionality, boasting features such as moisture regulation, heat retention, antibacterial and deodorizing properties, UV and infrared ray protection, and exceptional durability. Throughout history, people have recognized and harnessed these qualities, incorporating Washi into a diverse array of products, including interior decor and clothing.
At aloof home, we are inspired by Washi’s rich heritage and natural functionality, driving us to develop fabrics that leverage its unique characteristics. Our goal is to create garments that not only prioritize comfort and luxurious texture but also honor the time-honored tradition of Washi craftsmanship. Explore our collection and experience the comfort and quality that Washi fabrics can offer.
The inherent power of washi paper
Washi paper is made from natural materials and can be worn safely even by people with sensitive skin. It is breathable and absorbent, so it is gentle on the skin and can be used comfortably all year round.
Washi paper is a highly functional material with moisture-regulating properties, heat retention, antibacterial and deodorizing effects, UV and infrared protection, and durability. Looking back at the history of washi paper, people have long been interested in its functionality and have used it for a variety of things, including interior design and clothing. We focus on washi paper, which has been passed down since ancient times in Japan, and develop fabrics that utilize its natural functionality to be more comfortable to wear and feel good against the skin.
